Becoming the Business People Recommended
The most valuable marketing conversation usually happens when you are not in the room. Think about the last time someone asked you, "Do you know…
Outcome Branding for the Long Game
Stop selling your process. Start representing the undeniable transformation. Prospective corporate partners are rarely interested in the intricacies of your proprietary methodology, your project management
What Is Credibility?
Confidence can win attention. Certainty wins decisions. A few years ago, I watched two businesses compete for the same client. The initial delivery featured a…
Why Every Startup Needs a Public Narrative
Before people invest in your business, they invest in your story. Every startup begins with an idea. A problem worth solving. A product worth building.…
The Difference Between Reputation and Branding
The two words every business uses, a few of which are defined correctly. Ask ten business owners what the difference is between branding and reputation,…
Why Founder Brands Matter
Before they trust your business, they often search for your name. A generation ago, businesses introduced themselves through brochures, advertisements, and networking events.
What Thought Leadership Actually Means
The internet has plenty of opinions, but surprisingly few original ideas. Open LinkedIn on any given day, and you will find thousands of people discussing…